This is the logo story, part 2 today.
Expressing movements of "working busy"
by putting smaller alphabets to bigger ones from left to right.
Well movements of That & This aren't in one single direction.
Instead, putting each alphabets in different directions.
Unique typeface of "&" adds an essence of "playfulness."
Putting the shop's name in a circle shape instead of a square,
to remove corners, and put "and" instead of "&" for readability.
Creating 3 lines in fonts to express more "that & this".
Putting "that" and "this" horizontally.
Tried figuring out how much difference could make only by changing "and" designs.
Thus, many more logos were created.
As I summarize the processes of the logo design, I recognize how fun it is!
More love of the creation!
The final decision will be coming up next!
Bye, for now!