2016/06/02 16:16

Hello, everyone.

This is the logo story, part 2 today.



Expressing movements of "working busy" 

by putting smaller alphabets to bigger ones from left to right.




Well movements of That & This aren't in one single direction.

Instead, putting each alphabets in different directions.

Unique typeface of "&" adds an essence of "playfulness."




Putting the shop's name in a circle shape instead of a square, 

to remove corners, and put "and" instead of "&" for readability. 




Creating 3 lines in fonts to express more "that & this".



Putting "that" and "this" horizontally.

Tried figuring out how much difference could make only by changing "and" designs.


Thus, many more logos were created.

As I summarize the processes of the logo design, I recognize how fun it is!

More love of the creation!


The final decision will be coming up next!

Bye, for now!

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